3 Questions to Ask When Looking for a Political Strategy Consulting Firm in Las Vegas

A political strategy consulting firm brings the skills and knowledge your campaign needs on its path to success. Consultants are there to help you navigate what can be a time-consuming and complicated process. If you’re in need of a political strategy consulting firm in Las Vegas, prepare to spend some time making in-depth evaluations so you choose the firm best suited to your campaign.

What Questions to Ask When Interviewing A Political Strategy Consulting Firm in Las Vegas

Interview each political strategy consulting firm with the same questions and tell each firm the same things about you and your campaign. It’s the best way to make sure you are comparing apples to apples when making your choice. In addition to seeking out recommendations from other candidates, campaigns or party groups, ask these three questions of potential consultants to get a sense of which firm will excel at carrying out the multitude of tasks involved in a winning campaign.

  1. How would your firm start a campaign process for me? Look for a firm willing to give you detailed information, not just a general cookie-cutter version of how it conducts campaigns. The key word in this question is “me.” You want to work with a firm who understands who you are as a candidate and will tailor a campaign around your strengths and vision.
  2. How many clients does your firm currently work with? How many other campaigns do they expect to be working with during your campaign? You’ll want to know if the firm is adequately staffed to meet your needs. Ask for a detailed explanation of how the consulting firm’s campaign strategy development works.
  3. How do you allocate budgets? Your election funds are a precious resource, and the majority of them should be spent on direct voter contact. For their services, ask whether the consultant charges a percentage of the billing or flat fee. No matter what agreement you come to in the end, make sure you thoroughly understand the terms.

There will be plenty of other facts you’ll want to know, including past campaign experience, but these three questions are a great starting point.

If you’re looking for an experienced and professional political strategy consulting firm in Las Vegas, we can help. First Tuesday will answer your questions and customize a strategy that fits all your campaign needs and goals. We believe a winning campaign is an individual campaign. Contact us today to learn how we can organize, develop and implement a winning campaign for you.

How to Bounce Back From a Political PR Mistake

There are two main types of PR disasters: the expected and the unexpected. To bounce back from a political PR mistake takes three principles – speed, transparency and personal accountability. Our experienced Las Vegas political marketing firm offers 3 tips on how to deal with a PR blunder.

As with many things in life, the best defense is a good offense, so being proactive is key. No matter what the disaster, getting out in front of what’s going on and seizing control of the issue is most important. In other words, don’t let the issue drive the news, don’t let it define you and put you on the defensive. If you hope to maintain the public’s confidence and keep their trust, it’s crucial you’re perceived as sincere. Being upfront will accomplish that.

1. Make it Quick

With all the possible PR mistakes that can be made, it helps to have a plan ahead of time that spells out how to deal with the most common ones. An experienced Las Vegas political marketing firm can help you identify potential PR disasters based on previous campaigns and experience. After a PR mistake occurs, your best strategy is to be quick to acknowledge it. Today, due to the speed of social media, waiting even an hour or two can see a simple mistake turn into a reputation-damaging disaster.

2. Be Transparent

Nothing breeds speculation like silence. From the moment the mistake is made, make the effort to be as transparent as possible. Complete openness means being available to honestly answer any questions the public and/or the press have. Don’t let journalists define your story – or have voters spread assumptions and gossip. It’s perfectly acceptable to say something along the lines of “I don’t know at this time,” but refusing to respond never looks good.

Don’t look or be uncooperative, or as if you have something to hide. Once people start saying you were unavailable for comment you’ll have to work twice as hard to win back their belief in your credibility. Ultimately it is about retaining people’s trust. If you don’t have their trust, you don’t have anything.

3. Accept Responsibility

The absolute worst thing you can do is run or hide from the truth. Your team should quickly assess the nature of the PR mistake. Deceptive behavior only compounds the initial misstep and further harms your reputation. Instead, present yourself as a responsible and rational person by making a sincere apology, when appropriate, acknowledging the mistake you’ve made. Don’t blame someone or something else. Keep in mind “the buck stops here.”

Self-criticism can be used effectively to convey to the public you understand and regret the mistake. Then it’s time to move on.

First Tuesday is the Las Vegas political marketing firm whose job includes helping you survive PR mistakes. Contact us today to discuss your political goals, visions and ambitions.

Political Strategist in Las Vegas Can Leverage Social Media for Your Campaign

Before a candidate can represent the people, candidates need to reach the people and earn their vote. It doesn’t do a candidate any good to spread their message if no ones sees it. In today’s digital world, that place is online, particularly on social media. If you’re running for office, here’s how political strategists in Las Vegas can effectively get your message out on social platforms.

Reaching People Via Facebook Ads

While there are many social media platforms, Facebook remains, by far, the most popular. More than a billion people use the social platform daily, and the site has overtaken Google as the primary traffic source for news outlets. No politician can afford to ignore a platform as large as this.

A political strategist in Las Vegas can help you develop a Facebook ad campaign to promote your message. Alongside organically generated likes and shares, a paid ad campaign can provide excellent ROI.

Targeting Specific Demographics

While it’s important to reach people on Facebook, no political candidate needs to reach all billion-plus daily users. Instead, you need to reach a very specific demographic — your voter base. Depending on your political aspirations, you may want to reach everyone in the voting pool, only your supporters or just undecided voters.

Your Las Vegas political strategist will work with you to identify which demographics you want to target and design your ad campaigns to effectively reach them. Political strategists can create many ads at once, and can set each one to target different audiences based on their demographics, zip code, and a wide variety of other segmenting criteria. This enables you to send messages tailored to each type of voter in your area and also ensures your campaign dollars are being used wisely.

Posting Relevant Content Regularly

At the heart of any campaign, political or not, is great content. After all, your message is what you’re using to gain or nurture already existing supporters.

Your political strategist will complement your advertising efforts by posting or sharing relevant content at prime times on a regular schedule. Content includes messages from you, blogs and content they design, or popular stories relevant to your constituents.

As your campaign gains traction, these organic posts will become increasingly powerful as more people like and hopefully share them. Likes and shares will help reach people similar to your supporters and act as a personal reference for you and your cause.

Find Political Strategists in Las Vegas

As you prepare to share your message with the people of Las Vegas, don’t forget about the power of social media. Whether you’re running for a local position or a national office, a well-executed campaign is crucial. To learn more about how social media will help your campaign contact us at First Tuesday to see what our political strategists in Las Vegas can do for you.

Know What to Look for When Hiring a Political Media Consultant in Las Vegas

Finding your way onto the ballot is far from a simple feat, but now that you’ve decided to put a check box next to your name, how do you pave a path to election success (and beyond)?

To begin with, don’t go it alone.

You want to earn your constituents trust by showing them your share their interests and concerns on the issues that effect them every day. It may seem like running your campaign and managing your message development efforts is all part of your job as the candidate, but that’s simply not the case. Successful candidates need to hire someone who understands their strengths, knows the issues and understands how to convey that to the voters.

  • Using Their Experience.

    You don’t want to learn what’s successful and which strategies will cause failure the hard way. The right political media consultant in Las Vegas has had his or her hands on many campaigns. They can strategize for your success using the knowledge and experience they’ve gained throughout the years without leaving you flying blind.

  • Balancing Your Budget.

    Politics require a certain balance sheet savvy. A major function of your political media consultant in Las Vegas will be to help you project how much money you need to successfully run your campaign. They’ll bring focus to:

    • Fundraising.

      How much energy do you need to put into fundraising efforts to ensure your campaign has enough cushion to incur upcoming costs?

    • Spending.

      What are the constraints you need to apply to your spending to ensure you have proper allocation of your resources throughout your campaign?

  • Building Your Brand.

    Reputation and rapport are two essential ingredients in any successful political campaign, but neither are built overnight. Building your brand can be a costly endeavor, and many candidates fail to understand how to make budgets work in their favor. Professional political consultants will help you maximize your efforts in the most cost-effective manner.

    The right budget strategy will allocate funds to the areas which require the most attention because of their impact upon the voters and will help you avoid overspending in areas that may not be as beneficial.

Are you in search of a quality political media consultant in Las Vegas? Contact First Tuesday at (702) 362-5457, and let’s talk about how we can enhance your political experience.